It’s always nice to have a decent budget when asked by a client to shoot a commercial for them. Having a realistic budget provides for a bigger “production value” for your video and ads more of that commercial flavor. I’ve been shooting the product on Apsara’s website for a couple of years now and just recently I was approached to shoot a 30 second commercial clip for Apsara SkinCare on a limited budget. The company is just getting off the ground and needs to be frugal on the marketing dollars to start but there’s a promising growth in the near future for them. As they continue to grow, this will allow them to spend a bit more on advertising and allow us to create more polished videos. Here’s the first in a series to come. The art direction was handled by Sheetal who is the owner of the company.